Gateway to China
Talk to us Check my visibility
Music gateway into China since 2018 · 自2018

Get your music seen & booked in China.

China's 1 billion listeners can't reach you on Spotify, Instagram or TikTok. Gateway2China builds and runs your presence on NetEase, QQ Music, Douyin, Bilibili, RED and Weibo — then turns those fans into merch sales and paid bookings.

Check your China visibility — free Book a strategy call

Trusted by DJ Mag Top 100 artists · Bilingual Dutch–Chinese team · No relocation, no Mandarin required

We run your presence on 网易云 NetEase QQ音乐 QQ Music 抖音 Douyin 哔哩 Bilibili 小红书 RED 微博 Weibo 微信 WeChat
1B+
Chinese music streaming users out of Western reach
7
Core platforms we set up, verify & manage for you
2018
Bridging Western artists & Chinese fans since
360°
Social, promotion, merch & bookings under one roof
The wall

Your audience in China literally cannot find you.

The Great Firewall blocks the platforms your career runs on. To Chinese fans, your Spotify profile, your Reels and your TikTok edits simply don't exist. Every release you drop is invisible to the fastest-growing music market on earth — unless someone builds the bridge.

G2C is that bridge. We don't just "post for you." We claim and verify your accounts, localize your story in Mandarin, push your music onto Chinese charts and KOL feeds, and convert that attention into revenue you can actually bank.

Spotify
↓ becomes
网易云NetEase & QQ
TikTok
↓ becomes
抖音Douyin
YouTube
↓ becomes
哔哩哔哩Bilibili
Instagram
↓ becomes
小红书RED · Weibo
What we do · 服务

One gateway. Everything you need to win China.

Competitors stop at posting or playlist plugging. G2C runs the full journey — from your first verified account to a paid festival booking and merch shipping to fans.

01
✓

Account Setup & Verification

We claim, register and officially verify your artist accounts across every relevant Chinese platform — the blue-tick credibility promoters and fans look for.

02
◎

Social Media Management

Daily, hand-crafted Mandarin content, community management and trend-jacking. Real people, never automated copy-paste, optimized for local culture.

03
♪

Music & Streaming Promotion

Playlist pitching, editorial features and ad placement on NetEase Cloud Music and QQ Music to drive streams, chart positions and real listeners.

04
★

PR & KOL Influencer Campaigns

Press written and placed in Chinese outlets, plus campaigns with our network of vetted KOLs on Douyin, RED and Bilibili to make your release the conversation.

05
⬡

Merchandise & Monetization

We design, produce and sell authentic merch to Chinese fans — turning followers into recurring revenue even when you're not touring.

06
⚑

Bookings & Tour Support

Our wedge competitors don't own: we connect you to vetted promoters, clubs and festivals and handle the deal, visas and on-the-ground logistics.

The stack · 平台

The platforms that actually move the needle.

We pick the right mix for your genre and goals — not a blanket "post everywhere" approach.

NetEase Cloud Music网易云音乐 · streaming

China's tastemaker streaming app. UGC playlists and editorial drive discovery and charting.

QQ MusicQQ音乐 · streaming

The largest streaming platform by users. Scale, charts and official banner support.

Douyin抖音 · short video

China's TikTok. Where tracks go viral through creators and sound-driven trends.

Bilibili哔哩哔哩 · video

Long-form video and passionate fandoms. Deep engagement and community culture.

红
RED (Xiaohongshu)小红书 · discovery

Lifestyle discovery engine. Increasingly where younger fans find new artists.

Weibo微博 · social

China's Twitter/X. Official announcements, fan interaction and trending topics.

WeChat微信 · ecosystem

The super-app. Official accounts, news pushes and the rails for commerce & payments.

+
Bookings Networkpromoters · venues

Our on-the-ground relationships with clubs, festivals and promoters across China.

Free demo · 免费检测

Check your visibility in China

Enter your artist name and we'll generate a live scorecard of how discoverable you are across China's key platforms — plus the exact gaps costing you fans and bookings.

Takes ~5 seconds · No spam · We'll email a deeper manual audit within 48h

0/ 100

This is a 60-second automated scan. Your full presence across NetEase, QQ Music, Douyin, RED & WeChat can only be checked manually — our team will review yours and reach out within 48 hours.

Or message us now →
How it works · 流程

From invisible to booked in four moves.

STEP 01

Audit & strategy

We map your current China footprint, pick the right platforms for your genre, and set targets.

STEP 02

Build & verify

Accounts claimed, officially verified, and localized with a Mandarin artist story that lands.

STEP 03

Grow & promote

Daily content, playlist pitching, KOL and PR campaigns that turn releases into real fans.

STEP 04

Monetize

Merch drops to your Chinese fans and paid bookings with vetted promoters and festivals.

What it looks like · 成果

Outcomes our clients care about.

Illustrative of the kind of results a managed G2C presence is built to drive across a campaign cycle.

Verified
Official artist accounts across NetEase, QQ, Douyin & Weibo — the credibility layer promoters require.
Foundation for every campaign
Charting
Playlist placement and editorial support engineered to push releases onto Chinese streaming charts.
NetEase Cloud Music · QQ Music
Booked
Introductions converted into paid club and festival dates through our on-the-ground promoter network.
Clubs · festivals · tours
Trusted by artists · 信任

Artists who crossed the bridge.

"Gateway to China allowed me to pioneer with my underground hardstyle sound in a new market where the crowd is still eager to get in touch with new music."

DT
DJ TheraPieter Heijnen · Hardstyle

"With the support of Gateway to China I was able to bring my melodic deephouse sound to new crowds in China and bring new dimensions to the Chinese club and festival scene."

SF
Sam FeldtSammy Renders · Dance

"A genuine gateway — they handle the platforms, the language and the culture so we can focus on the music while our Chinese fanbase grows."

AF
AngerfistHardcore
In the news · 最新动态

We don't watch China from abroad. We're in the room.

Real relationships — with artists, promoters, and the governments shaping China's night-time economy.

Featured · June 2026

Two mayors, two continents, one week.

G2C co-founder Merlijn Poolman — former Nightmayor of Groningen and a 25-plus-time visitor to China since 2014 — has relocated to Shenzhen, putting the agency on the ground in China's most futuristic city. In a landmark week, he joined an international delegation of nightlife leaders to share data-backed policy and best practices directly with the office of the Mayor of Shanghai, convened with the local support of Budweiser Brewing Company APAC. Days later, a China-born connection brought him to the Mayor of Valladolid, Spain — linking two cities across two continents. With G2C now headquartered in Shenzhen, the agency manages Chinese social media for artists from EDM stars to rock and metal bands — including Epica and Yin Yin — and is driving the 2027 revival of the Yin Yang Music Festival on the Great Wall.

Delegation included Lutz Leichsenring, Michael Kill, Andreina Seijas & Ariel Palitz · Local support: Budweiser Brewing Company APAC, Konnie Jiangliu Zhu & Craig Katerberg
🏛 POLICY ACCESS

Advising the Mayor of Shanghai

Invited alongside the world's leading night-economy experts to share best practices with city government — the kind of access money can't buy.

📍 SHENZHEN HQ

Boots on the ground in China

G2C is now headquartered in Shenzhen, backed by 25+ China visits since 2014 and a bilingual local team that closes the distance for our artists.

🎶 GREAT WALL · 2027

Reviving Yin Yang Festival

Leading the comeback of the Yin Yang Music Festival on and around the Great Wall of China — bridging Western artists with Chinese audiences live.

G2C co-founder Merlijn Poolman with the international nightlife delegation and the Chinese flag at the Global Nighttime Economy Dialogue in Shanghai
Merlijn Poolman addressing the Shanghai nighttime-economy roundtable International nightlife delegation at the Global Nighttime Economy Dialogue, Shanghai Delegates in discussion at the Shanghai dialogue Merlijn Poolman at the roundtable in Shanghai The nighttime-economy roundtable in session, Shanghai Merlijn Poolman at the Global Nighttime Economy Dialogue Delegation group photo, Shanghai The Global Nighttime Economy Dialogue venue in Shanghai

Global Nighttime Economy Dialogue — Igniting Nightlife in Shanghai · hosted with the Shanghai Foreign Investment Association & Budweiser China

登陆

Ready to conquer China?

Start with a free visibility check, or jump straight to a strategy call. Either way, your gateway is one click away.

Check my visibility — free
Answers · 常见问题

How Western artists break into China

How do Western artists get popular in China?+
China blocks Western platforms like Spotify, Instagram, YouTube and TikTok, so you need a dedicated presence on Chinese platforms: NetEase Cloud Music and QQ Music for streaming, Douyin for short video, Bilibili for long video, RED (Xiaohongshu) for discovery, and Weibo and WeChat for social. Gateway2China verifies and runs these accounts, localizes content in Mandarin, runs playlist and KOL promotion, and converts fans into merch buyers and ticketed bookings.
Which Chinese platforms matter most for musicians?+
The core stack is NetEase Cloud Music and QQ Music (streaming and charts), Douyin (China's TikTok, for viral short-form), Bilibili (video and fandom), RED / Xiaohongshu (discovery and lifestyle), and Weibo plus WeChat (social and official communication). G2C picks the right mix for your genre and goals rather than posting everywhere.
Can I get booked for shows or festivals in China?+
Yes. Gateway2China connects artists with vetted Chinese promoters, clubs and festivals and supports the full booking process — outreach, negotiation, visas and on-the-ground tour logistics. A verified, active Chinese social presence makes promoters far more willing to book and pay you.
Do I need to speak Chinese or live in China to start?+
No. G2C is a bilingual Dutch-Chinese team that manages everything for you — account verification, Mandarin content, community management, promotion and bookings — with no relocation and no Mandarin required.
How is G2C different from other China music agencies?+
Most agencies stop at social posting or one-off playlist promotion. Gateway2China is the only end-to-end gateway covering the full journey: verified social presence, streaming and KOL promotion, merchandise sales, and — crucially — real bookings and tour support through our on-the-ground promoter network.
What does it cost to work with Gateway2China?+
Engagements are tailored to your goals, from monthly social media management retainers to per-release promotion campaigns and commission-based bookings. Run a free visibility check or book a strategy call and we'll scope a plan and pricing to your situation.
Get started · 联系我们

Let's open your gateway.

Tell us about your music and your ambitions for China. We'll come back with a clear, no-pressure plan — usually within 48 hours.

✉ info@g2c.nl ☎ +31 (0)6 52 76 59 76
⌖ Paulus Potterstraat 26, Groningen, NL
✓ Sent — we'll be in touch shortly